
eLearning programs in organizations are primarily focused on empowering it’s people. Competencies for immediate on-the-job applications, expertise and knowledge infused into sales and profits, customer service, efficient systems and adherence to regulations are highly critical for employee performance and legal compliance.
eLearning programs - products, applications, processes, software, people skills,onboarding, etc.and compliance to government regulations– are fundamental, indispensable and pivotal to the success or failure of any business.

Even with well-intentioned learning thrusts, these programs may become simple “massive data dumps” if not properly managed. Enormous statistical and factual content do not captivate learners. “Boring,” “Difficult to retain,” “Hard to grasp,” and “Long,” are common complaints you hear. Learners end up frustrated and unable to grasp and retain critical content for applying to their jobs.

Re-energize and transform elearning programs using story-based methods. Make them shorter, easier and faster for the learner.
Start relating your content to story events. Utilize the Story-Based eLearning Design approach. Learn how to:
- Transform and re-energize your elearning programs
- Raise learners’ interactivity levels
- Chunk and boil down your learning
material to provide much greater impact
- Create faster, easier and more effective
learning
- Cut training time significantly
and improve learners’ performance
- Improve content retention among learners
This innovative learning design and delivery method is a proven way to improve content retention.

The ONLINE Story-based eLearning Design Workshop enables you to convert existing or new eLearning content into stimulating learning experiences.
Workshop participants learn how to transform procedures, products, policies, processes, technical data, rules and regulations into easy and immersive elearning.
You will develop skills in creating interactive and discovery- learning methods where the content is embedded in real-life events. Participants practice the application of the Story-Based Design methods using interesting, provocative and highly-engaging success stories, customer complaints, product recalls, penalties, legal infractions, lawsuits, product defects, lost sales, quick solutions, etc. to help learners turn factual information into personalized and meaningful learning experiences.
At the end of the workshop, participants will have gained the knowledge and confidence to apply a new set of skills to revolutionize their elearning programs using the story-based methods learned.
Who should attend?
The workshop is valuable to the following:
- Subject Matter Experts(SMEs)
- Instructional Designers
- eLearning designers and developers
- eLearning writers and producers
- Trainers and presenters
- Project Leaders and champions
- Everyone who aims to apply the Story-Based
Design to elearning
Why should you attend?
- Become a Certified Story-Based
Elearning Designer
- Re-skill from traditional design and development
to story-based methods
- Obtain tools, demos, samples and templates
to transform technical and compliance courses to Story-based
eLearning
- Learn how to reduce cost and speed up
elearning program development
- Discover how to collaborate with SMEs for enhanced learner experience
Workshop topics
In this workshop, participants will learn to:
- Obtain the “Proofs”
based on research and scientific findings supporting the
effectiveness of the Story-Based elearning Design.
- Demonstrate the cost benefits of Story-Based
elearning in customer satisfaction, reduction of production
costs, savings from product support and compliance.
- Differentiate the key distinctions between
traditional instructional design and Story-Based eLearning
design.
- Implement the “Story-Based Instructional
Design Process and Project Plan” – from interviewing
SMEs to development of the eLearning program.
- Use “Story Mapping Grid”
to discover stories to match your technical and compliance
content.
- Construct modules and lessons that are
only 3-minute long using a powerful story method.
- Apply the “SRIA Model”
(Set up, Relate, Interpret and Apply) in building Story-Based
micro lessons.
- Incorporate the “Oscillation Technique"
and "Organics” of weaving small stories
into a full program.
- Apply the “15 Story-Based Design
Models.”
- Develop learning objectives, test questions
and exercises using story-based methods.
- Use “Process-Based Tracking Systems”
to gauge learning and applications.
- Develop reusable standards, templates
and processes for Story-Based design and development.
- Incorporate “Gaming Stories”
in interactive designs.
- Apply “Workplace Incidents”
like troubleshooting, defects, errors, heroic endeavors,
compliance failures, best formulas, tips, experiences, turnarounds,
etc. as inspiration for designing eLearning.
- Implement “Stacking Experiences”
methods to facilitate the creation of “wisdom-based
eLearning” solutions provided through a collections
of stories and experiences.
Live demos and examples
From examples of Story-Based eLearning lessons,
participants will learn:
- Software applications
- Product and service features
- Engineering processes and methods
- Technical specifications
- Compliance in safety, employment law,
healthcare,
financial services, manufacturing, utilities, agriculture,
mining, construction, transportation, education, etc.
- Onboarding and people skills
- Sales and Client Relationship Management
- Other demos and examples

Primary Benefits:
- You can become a lead in-house consultant
and designer.
- You can be a better consultant to your clients.
- You can be an in-house training specialist in Story-Based eLearning Design.
Additional Benefits:
To support Certified Designers in their implementation
of the Story-Based eLearning Design Workshop,
participants will enjoy these add-on benefits within a period of one year after the workshop.
- Access to advance research work and demo
versions of finished eLearning products
- Coaching and critique of your work by
Ray Jimenez and his associates
- Ideation and brainstorming conversations
with Ray Jimenez and his associates
- Quarterly special insight webinars
- Special limited permission to use the
proprietary and copyrighted materials, presentations and
examples by Ray Jimenez
The workshop is in a virtual learning format. Participants are required to submit mini-application projects. The virtual technologies cover webinars, discussion rooms, chat, conference calls, video sharing and online submission of projects. Participants will use Twine as a story sketch pad, Vimeo for 30-second video submissions and the Vignettes Virtual Learning System. These tools are for free.




Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand
in the areas of management consulting and implementation of
learning technology solutions. Ray is the author of 3-Minute
e-Learning, Scenario-Based Learning, Do-It-Yourself
eLearning, Story Impacts Learning and Performance
eBook and an upcoming book Story-Based eLearning
Design. Ray has worked with American Bankers Association,
Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill
Industries, Pixar Studios, Edison Missing Group, Dendreon,
Netafim, Progressive Insurance, Bridgepoint Education and
California Institute of Technology, to name a few.
He is the Chief Learning Architect for www.VignettesLearning.com. Ray
teaches at the University of California, Irvine; University
of Texas Southwest Medical Center, Dallas; Assumption University,
Bangkok and Open Learning University, Hong Kong. He is a sought-after
expert and workshop facilitator for Training Magazine, eLearning
Guild and ATD Conferences. Ray is the architect of www.trainingmagnetwork.com
(a community of 100,000 members), and other learning platforms and authoring tools. Ray has
authored and developed hundreds of Story-Based eLearning lessons
including Story Impacts, Vignettes, Storytakes
and Micro-Scenarios.
Workshop participants describe Ray as
“fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,”
and “has depth and experience in Story-based eLearning Design.”
More
about Ray Jimenez
Mentors and Co-Presenters
Jonathan Workman has been in the learning industry for more than 20 years designing and delivering solutions for instruction-led, web-based, video- or computer-based training, and elearning for national and international companies. In all his work, Jonathan incorporates elements of micro-lesson design, collaborative learning, social learning and storytelling, a skill he learned first during his stint in improvisational comedy and later on honed in story-based design learned through his association with Dr. Ray Jimenez. Jonathan has experience in areas of manufacturing, financial and operations safety, processes and equipment training and learning design.
Crystal L. Fernandes-Harris has more than 10 years of experience in instructional design, training and e-learning video creation, and editing and developing documentation. Crystal is passionate about the Flipped Learning Model and continuously supports the implementation of engaging and creative blended learning methods, especially micro-learning and story-based design. In 2016, Crystal was a recipient of the 2016 Emerging Training Leader from Training Magazine and in 2017 she received the Academy of Human Resources Development’s (AHRD) Excellence in Scholarly Practice Award for the submission - Flipping the Corporate Classroom: Challenging the Norm in Legal Technology Training.
Crystal has experience in the areas of electronic medical records, new employee orientation, various legal technologies, processes and software training and design.
Melissa is an Instructional Designer for a company in the financial services industry. She also mentors for Vignettes Learning, helping others learn how to hone their scenario-based instructional design skills. She has been in the Training world delivering and creating training for a little over 11 years. Melissa has written several articles for the eLearning Industry website and enjoys sharing her knowledge of instructional design with others.
Aimee Lantzy is currently the Creative Studio Director at Alchemy Systems. She has over ten years of experience in content creation, instructional design and learning strategy and has worked with some of the top performing eLearning companies in the country. She holds the Certified Professional in Learning and Performance (CPLP) certification from ATD as well as additional certifications in content rights management, intellectual property rights management, story-based learning design, scenario-based learning design and mobile learning development. Aimee is currently a doctoral student in education at Johns Hopkins University.
Brenda LaRose has been involved in training for most of her career, beginning with the design and delivery of art courses for adults. She has designed and delivered solutions for instructor-led, web-based and computer-based training such as eLearning for her own training organization and for national organizations, incorporating creative elements whenever possible. She now incorporates micro-lesson and story-based design elements that she learned through association with Dr. Ray Jimenez to engage learners and ensure that lessons have an impact. Brenda has experience in areas of retail, leadership, mentoring, processes, health & safety, facilitation and learning design.
Strategic‐thinking Training Consultant with more than 18 years experience in training and course development: delivering training, designing and managing training projects internationally. In addition, served as an organizational development lead supporting initiatives in 7 languages and in 14 countries. Adept at assessing needs, generating options and implementing learning solutions in collaboration with clients and stakeholders. Expertise in designing and implementing strategic plans and develop high performing teams. A genuine passion for elevating organizational perfromance and employee satisfaction.
Cara North has worked in learning and development for 10 years in both corporate and higher education settings. In her learning and development career, Cara has developed an expertise in learning technology evaluation, job and task analysis, and curriculum development. After attending a conference where Dr. Ray Jimenez had a session, Cara wanted to learn more. Now she applies story-based design and storytelling throughout her instructional design projects. She is interested in microlearning research and is working towards earning her Ph.D. in Educational Studies with an emphasis in Learning Technologies. An avid networker, you can find Cara on Twitter at caranorth11, sharing information about learning technology and instructional design.
Sonia James has 30 years of creative and management experience in Media Communications, including content development, writing, production, and promotions. For the past 20 years, she has focused on designing and producing all formats of learning products. The storytelling in her courseware reflects her background as an audio dramatist and fiction writer and the skills refined in work with Dr. Ray Jimenez and the Vignette Training team. Sonia’s expertise lies in compliance and regulatory training for the medical, pharmacy, and retail industries.

For interested participants outside of the US with inquiry regarding time differences, please let us know so we can assist you further. Thank you. |




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