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About Ray Jimenez, PhD
Converting Content to Story-Based & Scenario eLearning
3-Minute and Chunk eLearning Development
Story-based eLearning Design
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Scenario-Based Learning (SBLs) are high-interactive and high-discovery methods of learning that put the learner on the spot. SBLs have proven to help learners learn in areas where the subjects involve risks, emotional experience, behavioral changes, decision making, and social learning.

The book also deals with the following topics:
• Understanding the heart of a truly engaging SBL
• Identifying where SBLs work the best in job-related learning demands
• Creating SBLs highly discovery process
• Understanding models of SBLs
• Learning how to build powerful, engaging, and provocative stories and scenarios
• Creating SBLs that create impacts on the job performance
• Picking the characters that match your content and context
• Creating characters to deliver the learning points
• Constructing step-by-step SBL architecture with nodes, events, conflicts, challenges
• Constructing mini-SBLs, snippets, nuggets, or vignettes
• Determining what different types of stories to match
your SBLs
• Understanding what software supports SBL development
• Extending SBLs from simulated events to real-life applications
• Managing costs, create a budget and plan, a documentation that becomes your storyboard and worksheet that serve as guide for the interactive and software developers
• Making SBLs powerfully engaging, without increasing costs; making SBLs affordable?

The 300-page book helps you cut cost of development down to 30% and increase the speed of delivery as much as 300%. 3-Minute e-Learning guides you to answer these questions: What content helps learners learn rapidly? How do you differentiate between “must learn” content from “wish to learn” content? How do you use multimedia and interactivity to add results and yet control the costs? What are the types of interactive lessons that you can add with your rapid development? And many many more.

» Download PDF excerpts

"Dr. Ray Jimenez is passionate about designing online training that works for the adult learner.  Rather than pay lip service to the truths that trainers of adults expound, Dr. Jimenez provides provoking ideas for truly designing to meet adult learner needs.  In this book, he not only provides sound evidence for why 3-minute learning is the correct approach, he also provides a practical array of tools for helping the instructional designer achieve it.  From how to efficiently and effectively interview SMEs to get the critical information you need to adding performance metrics to your LMS, Dr. Jimenez' book is full of models and methods you can apply immediately." Judi Sharp, Manager, Edward Jones Financial Services.


It has always been difficult or near impossible to measure Learning Impacts. The age-old, top-down, and command and control methods do not work. The study illustrates how learners can voluntarily own learning and training impacts by identifying micro-goals from learning events and applying micro-goals to measure impacts on the job. The cases show how learners with the aid of their network of leaders, peers, friends, and mentors can collaborate and accomplish learning impacts. The report identifies the steps on how to motivate learners to take on the responsibility to link learning to business results.



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